Why the next 10 years of Digital marketing and personal branding will smash the last 10?

Why marketing is necessary?

Image via Pardot

Marketing is an ongoing communications exchange with customers in a way that educates, informs and builds a relationship over time. The overtime part is important because only over time can trust be created. With trust, a community builds organically around products and services and those customers become as excited about the products as you are — they become advocates, loyal evangelists, repeat customers and often, friends.

 

 Marketing is a really great way to identify what grabs people and gets them excited about your brand and give it to them, involve them in the process, and yeah, the best part, build great friendships in the process. Renee Blodgett – CEO/Founder, Magic Sauce Media

 

In the simplest and easiest way to understand marketing is to, look around and understand the products you are using. How did you buy those products or particular brand products as there are n number of brands in the market?

What made us to choose particular brand in first place. Is it the ad given by company which fulfills our need?

Marketing doesn’t means selling. Selling is just the tip of the iceberg. Marketing is the whole process in between and after.

What is Digital Marketing and how does it differ from Traditional Marketing…?

Digital marketing is the marketing of your products through the digital medium such as search engines, websites, social media, email, and mobile applications. Using these online media channels, companies digitally market their products, services and brands.

 

Image Via White River Media

As long as technology is evolving, digital marketing continues to grow. Digital marketing includes social media mentions, websites, banner ads and YouTube videos. Digital marketing is quite similar to traditional marketing but just uses digital devices.

One can start promoting business through social media marketing. Online marketing is a form of inbound marketing, and its main aim is for customers to find you and vice versa.

Traditional marketing includes the traditional ways such as tv ads, radio ads, newspaper ads, bill boards, signage etc. Companies still opt for traditional marketing if their marketing campaign is for masses.

Traditional marketing and digital marketing have its own advantages and disadvantages.

Effect of Digital India campaign on Digital Marketing in India

As per recent reports published in TELECOM, India is projected to have 900 million active Internet users by 2025.

 Against around 622 million as of 2020, growing by 45% in the next five years, as per an Internet and Mobile Association of India (IAMAI)-Kantar ICUBE 2020 report.

While internet users grew by 4% in urban India- reaching 323 million users (67% of urban population) in 2020, digital adoption continues to be propelled by rural India - registering a 13% growth to 299 million internet users (31% of rural population) over the past year.

As internet users are increasing every year, the scope of using internet as medium of marketing is also increasing. 

Biggest fall back till now for digital marketing is penetrating in rural market which is addressed in the above report but now rural India users are also increasing due to low data rates and increase in smart phone users.

Holistic approach to Digital Marketing

Digital marketing is very much beneficial for companies if it is in approached holistic way. After this pandemic, companies are investing more in marketing their products digitally.

This shift creates additional demand for digital marketing for brands to grow their brand awareness, increase conversions, and reach other goals.

While investing in just one form of digital marketing channel can’t move a business achieve its goals, taking a holistic approach helps reach its full potential.

Content Marketing -Content Marketing is all about creating, publishing, and distributing content for the audience

SEO - It stands for Search engine Optimization. It means optimizing your web page in order to get more and quality traffic.

Paid Advertising- It is a form of online paid media. In this form of media, you need to pay money to others if you want your ad to be displayed on their web page.

Social Media- It’s about promoting your content through various social media.

Email Marketing- It is about sending commercial messages to your target audience.

A holistic approach must include all the marketing channels to catch the customer’s attention because a single channel will not solve the purpose.

Understanding the CATT marketing funnel framework in Digital Marketing.

Every marketing campaign under goes through certain marketing funnel of framework. In digital marketing also, there is a funnel of framework called as CATT framework. Before understanding it lets discuss about NICHE.

Niche means “finding a place or position or business suitable or appropriate for a person”.

Niche marketing is choosing a segment of specific market and channeling all your marketing efforts in that market. In digital marketing also, there are certain niches such as SEO, Affiliate Marketing, Blogging, Social Media Marketing, Digital Mentoring, Email Marketing from which a person can choose one or two segment and excel in it.

CATT(CONTENT ATTENTION TRUST TRANSACTION) marketing funnel framework - This framework is coined by Digital Deepak.

 

The CATT marketing funnel consists of elements.

Wealth = n ^ CATT

n = Niche- your niche is directly proportionate to your wealth

C = Content - The most important. First of all, you should have good content.

A = Attention - It means driving the audience’s attention towards your product through social media, web, ads, etc.

T = Trust -Try to build trust in your audience’s mind.

T = Transaction- It’s about converting leads into customers.

Let’s move towards the next section that is integrated Digital Marketing.

Personal Branding: MassTrust Blue Print

Personal branding is all about marketing yourself. 

When a person excels very much in their respective field that they knowingly or unknowingly become a brand for themselves. People start looking up to them. 

Whatever they do become a trend. Whatever brand they promote, its shares go up or vice versa.

Recent example is Cristiano Ronaldo - Coca Cola incident.  

And another classic example is Elon musk – bitcoin tweets.

So, how to build a personal brand?

In order to build a personal brand, you need to choose your niche and learn and start work on it, Write blogs, articles. 

You can excel it by freelancing or consulting. Once you achieve a certain position start teaching or mentoring others. Later you can build a start-up. 

Learning is the continues and never-ending process in between all the stages. The more you learn, the more you excel.

Here the blue print given by Digital Deepak for building a personal brand which is called as “MassTrust Blueprint”.

In a nutshell

So far, you learnt,

You can observe marketing in things you are surrounded by.

Marketing is both science and art. Consumer behavior is one of the key components of Marketing as they are the one who decides what, when, where, and from whom to Buy.

World is shifting its gears to digital medium of marketing but traditional marketing has its own charm. India is the growing market for digital marketing companies.

A basic idea about niche selection and understanding of CATT funnel.

A holistic marketing campaign includes both traditional and digital marketing, depending upon the product and brand. A holistic digital marketing campaign must include all sorts of marketing channels.

 At last, you learned about the “Masstrust blueprint” that helps you in building a personal brand and you learned it is important to build a personal as people not only want an expert brand but also seek experts. It is a powerful element.

(Note - This article is a part of digital Deepak internship program. If you want to learn digital marketing then please check out his website for more amazing content and courses.)